Welcome to The Curative Company, where curation

meets creative. We are a specialized agency firmly

rooted in art and cultures. We believe that art, culture and commerce can intersect when properly managed to create a balance between these often conflicting concepts. The following project studies showcases the results of achieving this equilibrium.

Services

Brand Partnerships

Curative specializes in strategic collaborations that enhance brand reach and trust. By curating partnerships with reputable entities, we help expand your audience and amplify your brand's visibility. Our approach focuses on extending reach, amplifying credibility, and fostering thoughtful authenticity. We identify compatible partners, facilitate meaningful connections, and develop tailored collaborative strategies aligned with your objectives.

Installations

Our installation services possess the ability to completely revitalize any space, turning it into a captivating and lively environment that effortlessly captivates people's attention. We specialize in crafting remarkable installations that leave a lasting impression and foster genuine connections, particularly in public settings where unforgettable experiences are paramount.

Event Production

Creating an unforgettable event is a powerful method for showcasing your brand to your target audience. At our agency, we specialize in delivering comprehensive event production solutions, ensuring a seamless experience for you and your attendees. From initial concept development to stunning visual renders and flawless execution, we’ve been selected by top brands and artists as trusted partners throughout every stage of the process.

Production & Sourcing

Our expertise lies in leveraging the power of physical goods to forge strong connections with your audience and fan base. With a collective experience of over four decades in production and sourcing, we are well-equipped to deliver exceptional results. Our specialized focus areas include soft goods, apparel, footwear, collectibles, and fine art.

Content Production

Our content production services empower businesses with high-quality and engaging content across various mediums. We collaborate closely with clients to understand their goals and develop a tailored content strategy. Through comprehensive research and creativity, our team produces captivating content that tells the client's unique story, drives engagement, and achieves measurable results. By leveraging our services, businesses can enhance their online presence, establish brand credibility, and forge meaningful connections with their target audience in today's competitive digital landscape.

Louis De Guzman

MOVING PARTS 001 - Sculpture - NOV 2022

Louis De Guzman

MOVING PARTS 001 - Sculpture - NOV 2022

Louis De Guzman

MOVING PARTS 001 - Sculpture - NOV 2022

MOVING PARTS - 001 is a functional home décor sculpture created through a long-standing partnership with artist Louis De Guzman. The sculpture combines artistry and practicality by incorporating an incense burning cavity into the base of the vase. This innovative approach enhances the sensory experience of the artwork and invites users to engage with it on a deeper level. Meticulously crafted using premium materials, MOVING PARTS - 001 represents the seamless integration of art and functionality. The sculpture has garnered significant attention, inspiring other artists and designers to explore the fusion of aesthetics and utility. This collaboration reinforces our reputation as a curator of cutting-edge art and design.

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Slick

Primate 5506 Booth @ DesginerCon - NOV 2022

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Slick

Primate 5506 Booth @ DesginerCon - NOV 2022

Slick

Primate 5506 Booth @ DesignerCon - NOV 2022

At DesignerCon, Slick transformed his Primate 5506 booth into a captivating art installation. He showcased a

remarkable collection of vinyl figures, resin sculptures,

apparel, skate decks, and tote bags, all adorned on-site.

Guests were immersed in a jail yard experience, complete

with complimentary pat downs and the opportunity to get

prison flash tattoos with their purchases.


Curative played a crucial role by providing production assistance, staffing, smart contract deployment, NFT minting, and media support, ensuring the seamless execution of the event.


This collaboration between Slick and Curative showcased

the fusion of art, technology, and immersive experiences,

leaving guests enthralled by the transcendent journey

beyond traditional artistic boundaries.

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Louis De Guzman

COHERE - Wrigley Field, Chicago, IL - JUL 2022

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Louis De Guzman

COHERE - Wrigley Field, Chicago, IL - JUL 2022

Louis De Guzman

COHERE - Wrigley Field, Chicago, IL - JUL 2022

We take great pride in our longstanding collaboration with

the esteemed artist, Louis De Guzman, and consider it a

tremendous honor to have had the opportunity to work with him on his magnificent sculpture, COHERE. This

extraordinary piece was specifically commissioned by none other than the iconic Chicago Cubs, and it now holds a distinguished place within the permanent collection proudly showcased at Wrigley Field.


Introducing COHERE 700 lbs. of Electroplated Bronze

permanently housed and installed on the grounds of the

historic Wrigley Field. Beyond honored and humbled by this moment. Creating works to be captured and housed in history has been a full circle moment. Thank you to the city of Chicago, the Cubs Organization and beyond for the love snd support.” - Louis De Guzman

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FEWOCiOUS

Paint Party - VeeCon - Minneapolis, MN – MAY 2022

FEWOCiOUS

Paint Party - VeeCon - Minneapolis, MN – MAY 2022

VeeCon is the annual convention dedicated to showcasing VeeFriends, an NFT project by Gary Vaynerchuk. The Opening Night event was highlighted with an outdoor edition of FEWOCiOUS' Paint Party where attendees eagerly lined up for hours to gain entry to the exclusive art party.


The Paint Party had an electrifying atmosphere that welcomed guests to transform blank canvases into their own collaborative works of art. FEWO and his team collaborated with Curative to carefully plan and execute every aspect of the event. Curative's expertise in logistics and event production ensured a flawless execution despite unpredictable rain and hail right up to the start of the event.


VeeCon's annual convention celebrated VeeFriends, and its Opening Night featured a special edition of FEWOCiOUS' Paint Party. The Paint Party captivated the audience, and the meticulous planning and dedicated staff ensured a memorable and immersive experience for all attendees.

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FEWOCiOUS

Paint Party - NFT-LA - Los Angeles, CA – MAR 2022

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FEWOCiOUS

Paint Party - NFT-LA - Los Angeles, CA – MAR 2022

FEWOCiOUS

Paint Party - NFT-LA - Los Angeles, CA – MAR 2022

We had the privilege of collaborating with FEWOCiOUS at Art Basel, and our successful partnership led to an exciting new opportunity. They approached us to produce the next Paint Party during NFT LA Week.


FEWO and team wanted to build on the success of the last event and have a larger production this time around. We proposed a concept revolving around an immersive Underground Art Rave. Guests were transported into a world of creative liberation as they entered through a fog and laser filled tunnels. Once inside, they will had the opportunity to paint on various surfaces, from canvases hanging concert trussing to framed prints and mirrors. To enhance the atmosphere, we are incorporated custom sculpturework and decorations, illuminated furniture, and striking 20' LED wall creating an environment that sparks intrigue and innovation.


Paint Party was a standout event during NFT LA Week even though it was only open to FEWO collectors and friends of the artist.

Paint Party - Art Basel - Miami, FL - DEC 2021

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FEWOCiOUS

FEWOCiOUS

Paint Party - Art Basel - Miami, FL - DEC 2021

FEWOCiOUS

Paint Party - Art Basel - Miami, FL - DEC 2021

FEWOCiOUS' Paint Party took NFT NYC by storm, emerging as one of the most talked-about events during the week. Following our successful collaboration at ComplexCon, Victor and his team approached Curative to produce the next edition of the exclusive warehouse art party in Wynwood, Miami, coinciding with Art Basel.


Despite limited venue options, Curative skillfully secured the perfect location for the Paint Party, ensuring an unparalleled experience. Curative transformed the entire venue into a blank canvas, allowing guests to unleash their creativity. Canvases suspended from the ceiling and the walls inside and out became a playground for attendees turned artists, collaborating with FEWOCiOUS himself. It was a truly immersive and interactive art extravaganza.

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MARKET



Li Ning - Greater China Region - OCT 2020

MARKET

Li Ning - Greater China Region - OCT 2020

MARKET

Li Ning - Greater China Region - OCT 2020

The inaugural collaboration between Chinese sportswear

powerhouse Li Ning and American brand MARKET is a

remarkable fusion of outdoor aesthetics. This captivating

collection, encompassing a wide array of apparel and

footwear, boasts a standout piece—the versatile 2-in-1

water shoe clog. The entire line has been exclusively made available at Li Ning brand stores across the Greater China region, further emphasizing its regional presence and accessibility.

1000 Trees

Artwork Commissions


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Shanghai, China - MAY 2021

1000 Trees

Artwork Commissions

Shanghai MAY 2021

1000 Trees is a remarkable architectural project located in Shanghai, China. Designed by the renowned Heatherwick Studio, it is a visionary development that seamlessly integrates nature, art, and urban living. This mixed-use complex stands as a testament to innovative design and sustainable practices.


In a dynamic partnership with our esteemed fine art partner, Longmen Gallery Projects, Curative embarked on a remarkable endeavor to commission seven talented artists for a unique art project at 1000 Trees in Shanghai. Working closely with Longmen Gallery Projects, we oversaw the creation of 13 breathtaking original pieces of canvas artwork.


The commissioned artists for this extraordinary project include:

  • Aaron De La Cruz
  • DABSMYLA
  • Fanakapan
  • James Haunt
  • Persue
  • Pose
  • OG Slick

Studio 111

San Diego, CA - OCT 2020

Studio 111

San Diego, CA - OCT 2020

During the autumn of 2020, Studio111 was established in San Diego, California as a collaborative effort between Curative and Persue. This innovative space was designed to serve as a versatile art and live streaming multimedia studio, providing Persue with the means to bring his artistic concepts and creations to life.


Within this creative laboratory, the Persue1 live stream variety show came to fruition. It showcased engaging drawing sessions, live painting demonstrations, insightful interviews with renowned graffiti artists, captivating live music performances, art exhibitions, real-life adventures, mesmerizing visual displays, amusing puppetry, and a range of other entertaining activities.


The beauty of this modular studio lies in its portability, as it can be conveniently packed up and swiftly set up on-site for special events, live streams, or content creation purposes. This flexibility allows Curative artists and clients to utilize the studio as part of their projects, enabling them to curate exceptional experiences and bring their artistic visions to a wider audience.

Louis De Guzman

LDG x New Balance - OCT 2020

Louis De Guzman

LDG x New Balance - OCT 2020

Louis De Guzman

LDG x New Balance - OCT 2020

Chicago-based visual artist Louis de Guzman, known for his unconventional reinterpretations of pop culture figures such as Bart Simpson and SpongeBob SquarePants, is venturing into the realm of footwear with an exciting collaboration featuring New Balance 574. The partnership would contribute to Foot Locker's Collabor-Aid, a global initiative dedicated to assisting families and children in need.


Describing the color scheme as his "personal palette," de Guzman's design for the New Balance 574 collaboration perfectly mirrors the vibrant hues prevalent in his artwork. The shoe showcases luxurious purple suede on the quarters and eye-stays, complemented by baby blue mudguards encircling a steel gray mesh toe-box. Additional touches of baby blue adorn the midfoot, while a hint of purple adorns the front of the toe-box.


Accentuating the design, New Balance's iconic N logos are rendered in sleek red leather, creating a striking contrast against the textured leather heel pieces. The top half of the shoe is completed with gray and black suede on the collar and heel, respectively. The overall aesthetic is perfected by molded plastic heel clips and eggshell white ABZORB foam midsoles.

Slick

We Boted Mural for 100 Thieves - NOV 2020

Slick

We Voted Mural for 100 Thieves - NOV 2020

During the 2020 US Election, 100 Thieves, in collaboration with Curative Company and acclaimed artist Slick, utilized their compound space in a meaningful way by transforming it into a polling station. This innovative approach aimed to encourage voter participation and create a memorable experience.


The collaboration with Slick resulted in the creation of a special two-phase mural. In the initial phase, the mural featured the word "VOTE" presented in Slick's distinct Slick Hands lettering style. This powerful artwork served as a visual call-to-action, urging individuals to exercise their right to vote and emphasizing the importance of civic engagement.


As the election progressed, the mural underwent a transformation during the second phase. The word "VOTE" evolved into "WE VOTED," representing a collective achievement and symbolizing the historical significance of citizens exercising their democratic rights. This transformation highlighted the power and impact of individuals coming together to make their voices heard through the electoral process.

Louis De Guzman

ComplexCon - Long Beach, CA NOV 2019

Louis De Guzman

ComplexCon - Long Beach, CA NOV 2019

Louis De Guzman

ComplexCon - Long Beach, CA - NOV 2019

The highly anticipated launch of Louis De Guzman's final installment of the "Elevate" sculpture series came full circle as it returned to ComplexCon in Long Beach, the very venue where it made its initial debut a year ago. Throughout the intervening period, the artist had become an integral part of the show, solidifying his presence and reputation.


Working closely with ComplexCon, our team secured a prime show floor position, ensuring optimal visibility for Louis De Guzman's remarkable artwork. Collaborating with the artist himself, we brought his unique vision for the booth and trade show experience to life, resulting in an immersive and captivating display. The event managed to attract not only Louis' devoted fan base but also a remarkable gathering of influential figures from the industry.


With the artist's distinct style and innovative approach, the "Elevate" sculpture series had garnered a dedicated following over time. Returning to ComplexCon provided the perfect platform to showcase the culmination of Louis De Guzman's artistic journey. The fourth and final installment marked a significant milestone, evoking a sense of nostalgia and celebration for both the artist and his fans.

Louis De Guzman

LDG x J. Balvin x SpongeBob Sculptures - NOV 2019

Louis De Guzman

LDG x J. Balvin x SpongeBob Sculptures - NOV 2019

In celebration of the 20th anniversary of the beloved Nickelodeon franchise, visual artist Louis de Guzman collaborated with Latin superstar J. Balvin to create a collection of limited edition SpongeBob SquarePants figures. These exquisite vinyl sculptures showcase the show's main characters, SpongeBob and Patrick, standing at heights of eight and ten inches respectively.


Expressing his immense gratitude and honor, de Guzman said, "Teaming up with my brother Jose (J. Balvin) to commemorate SpongeBob SquarePants' 20th anniversary has filled me with humility and everlasting appreciation. This collaboration brought our teams and Nickelodeon together in a truly organic manner, resulting in a creation born out of love and admiration for this iconic character." J Balvin also shared his excitement, stating, "As a longtime SpongeBob fan, I consider myself blessed to merge my own artistic style with the distinctive vision of someone as respected as Louis, all while paying homage to the 20th anniversary of this iconic show that has brought joy to countless television enthusiasts, including myself. This is a celebration of our culture, and may the Latino Gang be blessed."

David Flores

MixC Skyring - Jinan, China - SEPT 2019

David Flores

MixC Skyring - Jinan, China - SEPT 2019

David Flores

MixC Skyring, Jinan, China - SEPT 2019

In September 2019, Jinan, China, witnessed the grand unveiling of an extraordinary collection of David Flores' artwork. This remarkable exhibition, located at MixC's 6th floor sky terrace, showcased five expansive murals covering over 10,000 square feet. Accompanying the murals was a larger-than-life sculpture, creating a visually captivating experience. This collection stood as the largest gathering of David Flores' murals in the world, highlighting his artistic prowess and attention to detail.


Flores' murals transformed the space into a vibrant and immersive visual journey. Each brushstroke captured the essence of Flores' distinct style, featuring vivid colors, intricate patterns, and captivating imagery. The murals showcased his ability to merge art and architecture seamlessly, turning the exhibition space into a sanctuary of creativity and expression.


The unveiling of this monumental collection was a triumph, celebrating the culmination of nearly a year of dedicated work. It became a testament to the transformative power of art, drawing visitors from near and far to witness the artistic brilliance firsthand. This event exemplified the enduring impact of art and its ability to inspire, provoke thought, and evoke emotions on an unprecedented scale, leaving a lasting impression on all who experienced it.

Persue

Wet Paint Shanghai Exhibition - AUG 2019

Persue

Wet Paint Shanghai Exhibition - AUG 2019

Persue

Wet Paint Shanghai Exhibition - AUG 2019

We embarked on an exciting venture to introduce the Wet Paint movement to China by taking over a historically preserved building in the rejuvenated Old Docks neighborhood of Shanghai.


Within this remarkable 8000+ square foot tri-level space, we were able to curate an experiential art show that pays homage to the iconic 149th St & Grand Concourse subway station from the 1980's. This renowned location was home to the infamous Writer's Bench, where artists gathered to study and share ideas on this exciting artform called graffiti. The trains functioned as an analog form of the internet, spreading these ideas around the city.


The exhibition showcases a stunning array of original canvas works by the talented artist Persue, as well as over 50 authentic Wet Paint signs meticulously crafted by various artists. Visitors were also be captivated by life-sized sculptures, larger-than-life inflatables, a mesmerizing neon wall, and live graffiti art created on-site by the talented Persue1 and WaneCOD. Additionally, we have transformed the basement into a vibrant BunnyKitty disco, adding a touch of whimsy to the overall ambiance.

Louis De Guzman

ComplexCon - Chicago, IL - JUL 2019

Louis De Guzman

ComplexCon - Chicago, IL - JUL 2019

In the summer of 2019, ComplexCon expanded its show presence to the city of Chicago. As part of their event, they invited Louis De Guzman, to feature his work in their gift shop. This presented a golden opportunity for us to unveil the highly anticipated third installment of our "Elevate" sculpture series.


Drawing upon our strong connections with ComplexCon and the artist himself, our team successfully secured a prominent spot on the show floor. With great precision, we brought the artist's vision to life through our meticulously designed booth and immersive trade show experience.


After the successful release of the pink "Elevate" sculptures, Louis De Guzman, a Chicago native, unveils his striking blue edition. Despite launching his very first vinyl sculpture only a year ago, its immense popularity has paved the way for the third iteration of this beloved cartoon character.

David Flores

Swarovski Crystal Tomodachi - 2019

David Flores

Swarovski Crystal Tomodachi - 2019

Expanding on the immense popularity of David Flores' Tomodachi character, Curative Company aimed to provide an exceptionally rare and exquisite art piece. The Swarovski Crystal Tomodachis were meticulously crafted with more than 8,500 Swarovski crystals, each one carefully hand-set.


To make this extraordinary sculpture available to collectors, the Curative Company formed a partnership with the esteemed K-11 Design Store located in Hong Kong. This collaboration ensured that the Crystal Tomodachi would be exclusively sold through this retailer.


The Crystal Tomodachi was introduced in four captivating color variations: Black, Canary Yellow, Purple, and Ruby Red. Each colorway was produced in a highly limited edition of only 20 pieces, making them incredibly sought-after. To maintain the uniqueness and value of each sculpture, every piece was individually numbered and accompanied by a Certificate of Authenticity. This certificate was personally signed and issued by the artist.

Slick

Xin Tian Di, Shanghai, China - JAN 2019

Slick

Xin Tian Di, Shanghai, China - JAN 2019

In continuation of the successful Chinese New Year installation from 2018, Xin Tian Di reached out to Curative Company to create another installation in celebration of the Year of the Pig.


Collaborating with Slick, Curative Company designed and produced two impressive sculptures on a large scale for Xin Tian Di. The first installation, called "Love Gloves," featured Slick's renowned Slick Hands arranged in the shape of a heart, creating a perfect backdrop for couples and loved ones to capture memorable photos. The second installation, named "3 Slick Piggies," was strategically placed in the bustling main courtyard and entrance, inviting people to interact with and take pictures of the sculptures, generating a tremendous amount of organic social media engagement for the client.


To further enhance the overall atmosphere, Xin Tian Di underwent a complete transformation with decorative elements taking center stage. Key visual such as flags, vinyl wraps, hanging elements, and billboards were strategically placed throughout the center, creating a cohesive and immersive environment that captivated visitors.


Slick

Li Ning - 2018-Present

Slick

Li Ning - 2018-Present

Slick

Li Ning - 2018-Present

In 2019 Chinese sportswear giant, Li Ning, placed a focus on including renowned street artists as part of their brand activations. This initiative marked the inception of an artist program, aligning with their pursuit of fashion and elevating the brand's value. Our team helped launch this initiative by carefully curating two artists, each possessing a distinctive style, to join forces with Li Ning for this project.


Slick, the famed multi-disciplinary artist and graffiti legend, joined forces with Li Ning to produce a remarkable collaboration. Their objective was not only to design a stunning collection of apparel, accessories and sneakers but also to incorporate Slick's iconic "Slick Hands" into the creation of the distinctive "LN Hands." This visionary concept was further transformed into a magnificent large-scale sculpture and a captivating hand-painted mural, skillfully crafted by Slick himself.


To unveil this extraordinary collaboration, a vibrant pop-up event took place at Beijing Sanlitun. Slick had the incredible opportunity to engage with both the media and passionate fans in person, forging genuine connections and sparking excitement. The launch event showcased the fusion of Slick's artistic vision with Li Ning's innovative designs, drawing attention to the compelling aesthetics and unique narrative behind the collection.

David Flores

Li Ning - 2018-2019

David Flores

Li Ning - 2018-2019

In 2019 Chinese sportswear giant, Li Ning, placed a focus on including renowned street artists as part of their brand activations. This initiative marked the inception of an artist program, aligning with their pursuit of fashion and elevating the brand's value. Our team helped launch this initiative by carefully curating two artists, each possessing a distinctive style, to join forces with Li Ning for this project.


One of the chosen artists was David Flores, a highly acclaimed muralist who was also known for his exceptional graphic designs in the skateboard industry. His expertise in creating iconic visuals seamlessly blended with Li Ning's iconography, as he applied his signature "stained glass" art style. Over the course of a year, this artistic reinterpretation manifested in a captivating collection of apparel, accessories, and sneakers tailored specifically for the Chinese market. Through this collaboration, the brand aimed to generate fresh value and ignite conversations among the trend-forward youth demographic.

Louis De Guzman

ComplexCon - Long Beach, CA - NOV 2018

Louis De Guzman

ComplexCon - Long Beach, CA - NOV 2018

Louis De Guzman

ComplexCon - Long Beach, CA - NOV 2018

In collaboration with emerging artist Louis de Guzman, we worked to develop and launch a groundbreaking product. Louis's unique artistic style, known as "geometric abstraction," had swiftly captivated the attention of established artists, media outlets, and fans alike.


Together with Louis, we crafted his very first limited edition collectible figure, drawing inspiration from his intricate interpretation of Bart Simpson. This innovative creation, titled "Elevate," aimed to bring Louis's previously two-dimensional style, featured in his original artworks and brand collaborations, into the realm of three dimensions. The result was a visually stunning piece that allowed people to experience and appreciate Louis's style in a whole new way. From the exceptional craftsmanship of the figure itself to the intricately designed packaging, "Elevate" quickly became the talk of the town at ComplexCon.


The vibrant and eye catching design of the booth combined with the presence of the artist's centerpiece, a magnificent 1.2-meter rendition of the "Elevate" figure, sparked a social media frenzy as attendees eagerly snapped pictures and shared them online. Celebrities also flocked to witness the spectacle firsthand and had the opportunity to meet the talented artist behind this sensational creation.

Import / Export Exhibtion

bettermeART Gallery - Shanghai, China - 2018

Import / Export Exhibtion

bettermeAR Gallery - Shanghai, China - 2018

Import / Export Exhibition

bettermeART Gallery - Shanghai, China - 2018

Curative was tasked with the responsibility of procuring artists and artworks to be commissioned for the inaugural exhibition at the bettermeART gallery in Shanghai. Leveraging our extensive network and relationships, our team initiated conversations and negotiations with each selected artist to create unique pieces for display at the exhibition. In addition to coordinating project timelines, logistics, and travel arrangements prior to the event, we also provided on-site project management and facilitated translations to ensure effective communication between the artists, clients, media, and guests.


We successfully brought together five internationally acclaimed street artists to showcase their works for the first time in China. Enthusiasts and media representatives alike were given the rare opportunity to experience the artistry of D*Face (UK), Slick (USA), Tristan Eaton (USA), Nychos (Austria), and David Flores (USA) firsthand.

David Flores

Xin Tian Di, Shanghai - CNY, 2017

David Flores

Xin Tian Di, Shanghai - CNY, 2017

Xin Tian Di (XTD) in Shanghai, an immensely popular food and shopping destination for locals and tourists, sought our team's expertise to revolutionize their Chinese New Year activation. In response, artist David Flores created the stunning "Tomodachi" sculpture, named after his French Bulldog, to commemorate the Year of the Dog. This remarkable 5-meter installation became a focal point in XTD's main courtyard, enticing visitors to interact and capture memorable moments, leading to widespread organic social media reach. Additionally, a carefully curated product capsule was introduced in a pop-up store near the entrance, offering visitors the chance to take home a piece of the Tomodachi experience.


To complement the main activation, XTD underwent a complete decorative transformation. Tomodachi-themed flags, vinyl wraps, hanging elements, and billboards adorned the interior, enveloping visitors in a visually captivating atmosphere. This immersive takeover provided a cohesive and memorable experience, reinforcing XTD's reputation as a top-notch destination.


In collaboration with XTD, our team brought a fresh and artistic approach to their Chinese New Year celebration. The Tomodachi sculpture, along with the pop-up store and extensive decorative elements, created an unparalleled experience, setting new standards of creativity and engagement in Shanghai's vibrant landscape.

Slick

Mercedes Me - Beijing, China - 2016

Slick

Mercedes Me - Beijing, China - 2016

For the first-year anniversary of the Mercedes Me flagship in Beijing's Sanlitun, we were approached by Mercedes to find a world-class artist who embodies the brand's excellence and rich history of being at the forefront. Slick, a renowned figure in the world of graffiti and street art for nearly 30 years, was the perfect choice for this project. His legendary status and boundless creativity were employed to celebrate the iconic Mercedes brand at its Beijing flagship store.


Slick collaborated with Mercedes to create a limited edition capsule of co-branded merchandise, serving as a commemoration of the event. Additionally, the artist applied his signature paint drip style to customize a Mercedes vehicle, showcasing his unique artistic expression. Upon his arrival in Beijing, Slick painted a large mural exclusively designed for Mercedes Me, which was prominently displayed in-store for a year.


To mark the client's one-year anniversary, Slick joined the festivities alongside the CEO of Mercedes China to launch this captivating activation. Furthermore, the artist brought over fifteen original artworks, including paintings and sculptures, which were exhibited on the second-floor mezzanine, transforming it into a gallery space for the duration of the event.